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HELIOT EMIL AW19

HELIOT EMIL - created by the brothers Julius Juul and Victor Juul, from Copenhagen and launched in 2007 under their great grandfather's name - it's drawn by the underground techno scene, industrial and brutalist constructions and process art in the conceptual-thinking sense. Representing the joy of technique and aesthetics, HELIOT EMIL is potentially one of the must-know labels of today.

FOCUS: MARNI

Who says it's not possible to succeed by remaining true to yourself in an industry as competitive, changing and demanding as fashion?

Founded in the mid-1990s by designer Consuelo Castiglioni and her husband Gianni, Marni has achieved success by remaining true to its vision and identity, as concrete as recognizable. Conceptual and sophisticated. Austere and imaginative. Timeless and avant-garde, Marni - ignoring trends and despising red carpets - has established itself at the epicentre of the fashion landscape. 

His goal, first and foremost, is to raise awareness among consumers, make durable quality garments and try to save the planet through greater transparency in the textile industry. A complicated challenge that is undoubtedly worth fighting for.

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