WAKE UP! FASHION AND INTERIOR DESIGN COME TOGETHER
A CLOSE UP TO MILAN DESIGN WEEK
There has always been a strong and unbreakable link between interior design and fashion. Not only do they share the same aesthetic concepts as space, form and function, but they also are an artistic expression accessible to the masses. Interior design and fashion represent something personal, supporting individuals to show their personality - indoors and outdoors - helping them understand others, themselves and their environment.
The Salone Di Mobile, which started being a private fair created in 1960 to promote Italian companies inside the sector - and the Fuorisalone, built in 1980 by those who were not able to access the limited start-up, spread all around the fancy districts of Milan. The remarkable event opens his doors to more than 370,000 visitors and around 2,300 creative companies per year . Based on the notable attendance, the event is also a platform to promote innovation and sustainability; architects, designers and brands, are committed to pay attention to the importance of re-greening the environment, the eco-friendly design solutions and in particular, to the circular economy, where waste is economized.
The Milan Design Week apart of capturing the attention of the aesthetically trained eyes around the world, concentrates an incredible variety of brands and artists, from the best known to authentic outsiders. Here’s a selection of some of the most striking proposals for the 2019 edition;
RIMOWA X GUILLERMO SANTOMA
The contemporary art magazine and creative studio KALEIDOSCOPE works next to the iconic luggage company RIMOWA, featuring Spanish designer Guillermo Santomá, who was invited to share his vision of this timeless icon of functional luxury. The installation at Spazio Maiocchi, inspired by the idea of a conceptual gas station, is focused on a fully functioning car customized with RIMOWA aluminum with an interior upholstered with paint. A short film by French director Thibaut Grevet at the Monegros desert completes the project with content-rich visuals.
WANG & SÖDERSTRÖM - TIDES
Aesthetics affects our brain and our wellbeing, so does the moon. As an otherworldly landscape in dreamlike colours, Tides - hosted and presented by Korean paint and innovation company Noroo Group - showcases 100 modular stool designed by Kwangho Lee who takes inspiration from the layers of time, pulse and temporalities in an universe that we cannot easily feel sometimes. The installation decoration is a clear tribute to the moon's beauty and power where visitors can travel in a heavenly changing light and colour exceptional space.
NIKE BY YOU x HERON PRESTON
After the successful Nike Air Max 720/95 by Heron Preston preview , a coveted space has been reserved at Milan Design Week in which is possible to personalize your own Nike Air Max 720/95 Heron Preston By You, together with one of their creators: Red (graffiti artist), Elia (shoe designer), Elena Mottola (stylist and fashion designer) and Heron Preston himself, who will lead the customization workshop. The new Nike Air Max 720/95 will be accessed in advance by a limited amount of design lovers before the global release on the 15th of April.
“I’m excited to see what kids create, to see their process, them sharing that process just as much as them sharing the final product, really bringing that magic to life.” Heron Preston.
EILEEN FISHER - WASTE NO MORE
The Waste No More installation face visitors with the reality of society’s dismissed clothing, while demonstrating the innate aesthetics of recuperated materials in contemporary design. Taking their old clothes back—over 1 million pieces since 2009- and the responsibility of what is made and where it ends up , Eileen Fisher is building a better industry turning the conventional cycle of consumerism and design into a future without waste. In addition to designing simple, timeless and never trendy shapes that are made to last in the most sustainable materials they can find, the brand also repairs the damaged clothes they get back and transforms them into one-of-a-kind artworks.
HERMÈS- ALL ABOUT COLOURS
This year in Milan, the Hermès collection pays tribute to colour. Embedded in a tasteful and minimal proposals, the series for the home decor are presented within an installation of seven oversized rooms filled with a modernized tribal atmosphere created by Charlotte Macaux, Co-artistic Director of Hermès together with Alexis Fabry. Materials and craftsmanship are expressed in the architectural structure, entirely covered with moroccan zellige, a small square tile made of glazed earthenware.
PEZO VON ELLRICHSHAUSEN
Described as a ‘direct echo of its historical surroundings’ and set within Milan’s baroque Palazzo Litta, the Chilean architecture studio Pezo Von Ellrichshausen has created a mirrored inverted pyramid pavilion that it not only reflects the historic palazzo, but also the stone pavement, the colonnades, and the corridor beyond
"In its radical simplicity, the pavilion will turn into an immaterial presence that, almost as in a fleeting mirage, will capture the discreet beauty of the three hundred and seventy-year-old palazzo on its flat surfaces’ - say the architects. - ‘Ground level visitors will encounter an unprecedented version of the monument and by looking up they will see themselves reflected on an impressive tilted ceiling".
DORNBRACHT - IS MEMORY DATA?
Opening an infinite field of possibilities and sensations to how we interact with water, Dornbracht, interior designer specializing in bathrooms, has used virtual reality as a tool to create a link between imagination and water, both infinite and unlimited. The installation will comprise a simple bucket and hose through which real water circulates, but looking at them wearing the goggles it will appear as a marble basin with a "hyper fountain" that spouts luminous water droplets and geometric shapes. Surrounding it will be "high-gloss scenery" rendered with graphic stripes and multicolor surfaces, to wash our hands has never been cooler.
The Milan Design Week it is expanding into many related sectors including automotive, technology, telecommunications, art, fashion and food, exposing the state of the threads that connect humans to their environments in some of the most original ways ever seen. The renowned event has over the years become the world stage for the latest trends and launches in the design industry. To speak of the Milan Design Week today is to speak of the place that manufactures dreams, where the quality of the proposals and exhibitions presented over time have made Milan recognized as the design capital of the world.
