Mykita
A CONSTANT SEARCH FOR INNOVATION, THE VISIONARY USE OF MATERIALS AND A WEALTH OF EXPERIENCE IN EYEWEAR DESIGN ARE THE DEFINING ELEMENTS BEHIND MYKITA’S COLLECTIONS. A KEY FACTOR IN THE COMPANY’S SUCCESS IS ITS HOLISTIC BUSINESS PHILOSOPHY, WHICH BRINGS TOGETHER EXPERTISE FROM ALL DISCIPLINES UNDER A SINGLE ROOF, THE MYKITA HAUS. IT THRIVES ON THE POWER OF A SELF-CONTAINED NETWORK THAT ENABLES INTERDISCIPLINARY RESEARCH AND THE TRANSFER OF TECHNOLOGIES. THIS ALL-ENCOMPASSING MENTALITY IS ALSO REFLECTED IN THE MYKITA SHOPS; THE UNIQUE RETAIL CONCEPT UNITES THE FIRM’S OWN DESIGN PRINCIPLES WITH OPTICAL PRECISION MADE IN GERMANY.