FOCUS: HELIOT EMIL

HELIOT EMIL - created by the brothers Julius Juul and Victor Juul, from Copenhagen and launched in 2007 under their great grandfather's name - it's drawn by the underground techno scene, industrial and brutalist constructions and process art in the conceptual-thinking sense. Representing the joy of technique and aesthetics, HELIOT EMIL is potentially one of the must-know labels of today.

With retrofuturistic themes and militaristic designs, the contemporary brand - as the result of a pleasing conversion of ideas between two brothers who trust each other blindly - lacks in age, making it up for with a mature design narrative.

HELIOT EMIL - that showcased their first collection in Milan during the Spring/Summer 17 season - source various fabrics around the world and combine these with Japanese manufactured, custom trimmings to realize each collection. The final garment production takes place in Italy, France and Portugal.

With high attention to detail, the duo has been building the brand and keeping the growth healthy and sustainable, maintaining their design process distinctly forward-thinking.

The reception of Heliot Emil in Asia is very remarkable and they are stocked in some of the best retailers throughout Europe. The two brothers also started to develop their own fabrics; giving new depth to the design process.

Steely cool monochrome palettes, industrial materials, military and sportswear elements with an emphasis on handmade buckles, straps, zippers and lock carabiners are some of the resources the brothers display at their collections. Playing on asymmetry, cutouts and heat-sensitive thermal expanded fabrics fulfil the label’s design repertoire.

Showcasing a range of aesthetic sensibilities that seek to channel the underground cultural landscape of their Copenhagen origins, the unisex brand has become a fervent force in the current fashion landscape.

In LaBoutik, we admire the dedication of both designers, who as representatives of hard work, passion and entrepreneurship, have defined an aesthetic both minimalist and full of details, catching the eye of all design lovers.

HELIOT EMIL AW19 collection will be soon available for purchase on our website and in-store.

Don't miss it!