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Since Calvin Klein was born as a brand (more than 50 years ago), one of its main objectives has been to provoke and challenge the status quo, the ordinary, the normal. The brand has always created memorable advertising campaigns, with messages that invite to create a conversation about social issues that include all of us.

 

 

Trying to impress people is a massive sin in 2.0. The adoption of certain habits, gestures and attitudes that seek to provide a good image of us, in order to demonstrate to others that we are happy even if we are not or we are not convinced of it, is the attempt to play a role in our lives that does not belong to us, and that is propitiated by the lack of self-esteem.

 


Calvin Klein - which began as a brand of coats and dresses in New York and ended up becoming one of the largest empires in the fashion industry - and his new campaign I SPEAK MY TRUTH IN #MYCALVINS - produced by Iconoclast -  focuses expressly on the need for social approval, making an emergency call for authenticity, aiming to capture the essence of individuality and expression of the artists and models involved, encouraging others to do the same.

 


I SPEAK MY TRUTH IN #MYCALVINS, presents today's most influential voices telling their own stories, in their own words - featuring Shawn Mendes, Billie Eilish, A$AP Rocky, Indya Moore, Bella Hadid, Lil Miquela, Chika, Noah Centineo, Troye Sivan, Kendall Jenner, Kevin Abstract and Yoo Ah-in.

 

  

The young and talented German visual artist Jonas Lindstroem - who developed an expressive, experimental, minimalist and often conceptual personal style that quickly led him to be commissioned by labels such as Louis Vuitton, Hermès, Yves Saint Laurent, Fendi, 032c and Nike (among others) - has successfully directed the refreshing campaign. Alongside Mario Sorrenti - in charge of photography - both have successfully completed through aesthetically pleasing and powerful images, Calvin Klein's mission to underline the importance of self-love and naturalness.

 

 

 


I Speak My Truth in #MyCalvins promotes freedom of expression, without filters and without fear. The goal is to spread that we can be real, that we should show ourselves as we really are, lower our guard, celebrate vulnerability.


May 21, 2019 by La Boutik