FOCUS: MARYAM NASSIR ZADEH
The search for specifics in the unpredictable is the impetus for Maryam Nassir Zadeh’s foray into fashion. Emerging organically from life experience, the Iranian designer launched her ready-to-wear and footwear collection in spring 2013, evoking a feeling of endless beauty and delicacy, catering to like-minded individuals, transcending into an international perspective on women’s fashion.
Maryam Nadir Zadeh felt creative at a young age, developing a deep love for fashion and aesthetics. Highly influenced by her grandmother, Susan Cianciolo and her surroundings - a beautiful, natural and rural Los Angeles area near the beach - Maryam started right after graduated metalsmithing/jewellery and textiles from RISD, her namesake clothing line. A project that went from experimental designs with t-shirts to her first account with Barneys.
Years later, she moved to New York, where while expanding her knowledge at Parsons, she met her partner and husband, Uday. With the aim of inspiring people and bring together a community of artists and designers, they gave life to an impeccably curated New York’s Lower East Side multi-brand boutique. A mix between high and quality fashion, art, interiors, music, and events, that coexist in a die-hard space that strives for natural, modern, relaxed, and experimental aesthetics.
"Our intention was to have a family business and lifestyle/community location that was not only about fashion but a more personal space, serving as a window into one’s aesthetic sensibility in a variety of realms."
As a designer, Maryam Nassir Zadeh is all about finding unexpected ways to combine things. Although she has a preference for classic shapes and materials, Zadeh also experiments with psychedelic and wild fabrics that give a distinctive touch of colour to her pieces, notably influenced by her Persian roots.
Among its most outstanding resources is the aesthetic touch of vintage inspiration with a little more playfulness, references to the 80s and 90s that evoke an imperturbable mix of eras and a spontaneous elegance in which each piece requires a second look.
Mayam Nassis Zadeh - supported by equally driven and committed team members - finds inspiration navigating between the past and the present of the women around her, giving as a result functional and unusual vivid neo-minimalist designs that show off along the prestigious New York's catwalks.
As a mother, career woman, designer, entrepreneur and one of the most stylish women in New York, Maryam Nassir Zadeh offers each season her own poetic vision of what surrounds a person, developing a warm and cosy pace that is not only fashion but life itself. Choosing to totally ignore trends, in favour of timeless pieces that reflect her own and distinctive personal style, MNZ makes beauty a part of each day.
Soon at LaBoutik, Maryam Nassir Zadeh's AW19 Collection.