LONDON FASHION WEEK SS20 BULLETIN
Although all expectations were directed towards a dark and pessimistic show due to the current socio-political situation of the country that has established Brexit, the catwalks were manifested with trends that sparked joy rather than sense and gargantuan gowns. This season London Fashion Week, with a focus on sustainability, showcased a heady mix of schedule regulars ,breadth of exciting new and emerging talent alongside established favourites. Here, a recap of what you can't miss:
OPEN DOORS
For the first time, London Fashion Week host public-facing catwalk shows from A-COLD-WALL, AlexaChung, House of Holland and Self-Portrait. Fashion fans could purchased tickets at 135 pounds and Front Row tickets at 245 pounds to the immersive fashion experience.
EXTINCTION REBELLION, ENOUGH IS ENOUGH
The future is quality not quantity and less is more sustainable.The activist group tapped into fashion week’s conscience. Manifesting in the street during London Fashion, they prompted us all to reconsider how and why we consume clothing – and at what expense.
NOTABLE ABSENCES
Vivienne Westwood, Asai, Shrimps and Ashley Williams didn't feature on the schedule. Peter Pilotto moved his show to Milan. Mary Katrantzou headed to Athens and Grace Wales Bonner opted for private appointments.
INTRUDERS IN WOMEN'S CLOTHING
Are the genres in fashion becoming unified? Designers like Samuel Ross, Craig Green and Bobby Able - who are mainly dedicated to men's clothing design - were integrated into the women's fashion week parade for greater visibility
FASHION RELIEF
Fashion for Relief is a personal charity set up by Naomi Campbell, which is dedicated to fighting poverty, sickness and distress. The all-time supermodel brought her charity runway show back to her hometown to raise money towards disadvantaged communities in London.
SUSTAINABILITY FOCUS
For the very first time, the United Nations brought the 17 Sustainable Development Goals, also known as The Global Goals to London Fashion Week. A universal route map and call to action to end poverty, protect the planet and ensure that every global citizen enjoys peace and prosperity by 2030.
In addition, Pause Conscious, the global movement that showcases sustainable fashion around the world, came to London for its ninth edition. The pop-up featured 80 sustainable designers and combined shopping with art, live performances, music, and educational experiences.
THE POST BOX MAZE BY ANYA HINDMARCH
To celebrate London Fashion Week, and the launch of its Postbox bag, Anya Hindmarch built an immersive art installation inspired by M. C. Escher’s mural, designed for The Hague Post Office.
“FITTING ROOMS” by IKEA and Virgil Abloh
IKEA unveiled the first look of the new MARKERAD collection with Virgil Abloh, with an interactive pop up open to the public, seeking to get people statement-dressing their homes just as they do with their clothes.
FAVORED SHOWS:
MATTY BOVAN
A-COLD-WALL
MOWALOLA
TOGA
PORTS 1961
PARIA FARZANEH
BOBBY ABLE (DEBUT)
SIMONE ROCHA
CHRISTOPHER KANE
JW ANDERSON
CRAIG GREEN
Next stop? Paris Fashion Week from 23rd of September. Keep posted!
