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One of the most awaited stops along this busy journey around the most cosmopolitan and stylish cities in the world: Milan. Here is a summary of the highlights of September's SS20 season:

 

MOSCHINO MAGIC

Picasso's works parade in Milan to the rhythm of Rosalía: Moschino brings out his most artistic and Spanish side, reminding us that fashion is a work of art. Better watch.

 

 

VERSACE AND HER RENEWED NEONOSTALGIA

The most restrained - but cool - collection of the immortal Italian brand, which gave us the most viral momento of the Milan Fashion Week of this season: the appearance of Jennifer Lopez wearing her iconic dress from the 2000 Grammy red carpet, from which Donatella was inspired to create the collection.

 

 

 

GUCCI BRINGS MILAN FASHION WEEK TO A CLIMAX.

Designer Alessandro Michele revolutionizes the Italian catwalk with a collection that reflects on elegance and sex. Gucci turned the catwalk into a hospital. The first part, with only white outputs, was far from the usual sophistication that characterizes the firm, but in the second part, Alessandro Michele made it again with looks loaded with style and elegance. 

Another highlight of Gucci's show was the personal protest of one of the models who showed written in her hands: "mental health is not fashion".

 

 

BOTTEGA VENETA HAS BECOME CONTEMPORARY.

It's hard to get the first one right, but Daniel Lee's - as the new Creative Director of the brand - managed to get the audience on their feet. The artist kept the firm's heritage alive, but turning towards more minimalist and clean finishes. 

 

 

FENDI BETS ON RETRO LOOKS.

Inspired by the blissful feeling most associated with the long summer days and afternoons spent in the sun, the presentation of the remarkable brand has been conquered by the styles where the jackets, coats and trench with geometrical prints occupied most of the outings. 

 

 

THE ELEGANCE OF THE 1940S SHOWS OFF IN THE CATWALK WITH PRADA.

Simple but sophisticated, that's what the Prada spring-summer 2020 collection has been like. Miucca Prada is beyond trends and has set its sights on elegant 40's, on a sober and fluid silhouette that conceals women's curves.

 

 

DOLCE & GABBANA 

Inspired by a tropical paradise, Dolce & Gabbana presented a collection full of prints where the leopard and the tiger have taken control (did anyone doubt it?). One more season, the Italian duo launched a collection similar to the previous one but renewing its chromatic palette.

 

 

MSGM 10-YEAR ANNIVERSARY

One of Massimo Giorgetti’s best collections. Bright, photogenic and upbeat. MSGM’s came in vivid neon and cat-nipped anyone looking to add insta-pop to their look. The designer undoubtedly managed to illuminate the world.

 

 

MISSONI. EL BAGNI MISTERIOSI. 

This collection was as good as Missoni gets. The models reemerged carrying Little Sun portable solar-powered lamps by Olafur Eliasson as a manifestation for climate action. As usual, the ingenious and amazing combination of colors were exemplary.

 

 

SUSTAINABILITY IS THE EPICENTRE OF MARNI'S PROPOSAL.

Francesco Risso always starts from abstract concepts to create all his collections, and this time it has not been different. Asymmetries and asymmetries were prodigaban in sets made with reused leather and organic cotton.

 

 

PETER PILOTTO

Exploring a more everyday, utilitarian look, Peter Pilotto and Christopher de Vos - that decamped to Milan this season, swapping their usual London location for a deep dive into the Milanese fashion zeitgeist - presented a gender-neutral collection energized by lysergic colors and symbolist-inspired, smudged-floral prints.

 

 

MAX MARA

Three blond icons were in charge of opening the Max Mara show. Gigi Hadid, Candice Swanepoel and Doutzen Kroes, who were wrapped in three versions of gray tailors for all tastes. Ian Griffiths once again resorts to sobriety, perhaps more than ever.

 


GCDS 

The GCDS collection was a nod to manga cosplayers, otaku and gamer culture. The Italian designer follows the same line, doing whatever he wants. Because in this world there is room for any idea and any type of expressive manifestation.

 

 

Stay posted and don't miss what's waiting for us in Paris, next stop on the Fashion Week calendar.

 

 

September 27, 2019 by La Boutik