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OUR TRENDING WEEK

 

We have rounded up a weekly compilation of interesting news, from fashion and lifestyle to art and business. Stay on the know and keep up with some of the most interesting highlights each week. 

 

RUTH ASAWA. A LINE CAN GO ANYWHERE. 

Find in the David Ziwgner Gallery (London) the first major presentation of Ruth Asawa's work outside the United States.

The Japanese American artist challenges conventional notions of sculpture through her emphasis on lightness and transparency in her hanging wire pieces. Begun in the late 1940s, Ruth Asawa's work incites a rich dialogue and finds common ground in her sustained emphasis on the natural world and its forms, as well as in her skillful use of the basic aesthetic concept of line. Her exhibition is a wide range of aesthetic concerns at the heart of 20th century abstraction.

 

 

MEET VIVIANE SASSEN, THE PHOTOGRAPHER BEHIND OF SOME OF THE MOST SUBLIME FASHION CAMPAIGNS. 

Author of the photos of the new outstanding Louis Vuitton SS20 campaign that are enlightening every corner in the world , Viviane Sassen frees fashion photography from static precision, focusing instead on the performative, almost theatrical element that the photographer is lauded for, creating an exaggerated sense of hyper-real. Through Sassen's lens, fashion photography has rarely looked so vivid, so fascinating or so strange. This absorbing rarity incorporates stimulating and elastic interpretations of traditional.

 

 

LOUIS VUITTON OPENS ITS FIRST EVER RESTAURANT IN OSAKA

For the first time, Louis Vuitton ventures into the culinary realm. The new four-story store of the elegant French fashion house in Osaka, Japan, will house the first Louis Vuitton café and restaurant by acclaimed chef Yosuke Suga. Open day and night, all shoppers passing through Louis Vuitton can go up to Le Café V and get something to eat, but it will be a little more difficult to get into the exclusive Sugalabo V restaurant. 

 

 

FROM CONSOL TO CLOSET: VIDEO GAMES BECOME FASHIONABLE 

In a world of luxury - expected to grow by four percent to 1.3 trillion euros this year - the industry's top priority is a young Chinese customer, someone who lives in the "now" and is fully digital. The brands understand that China is the future and want to be present on any platform that allows them to grow, in this case, video games.

League of Legends is particularly popular in the country so it is not surprising that brands such as Gucci, Louis Vuitton and Nike have also targeted it. Nike, in particular, has signed an agreement with the Pro League of Legends, China's largest electronic sports competition, becoming the league's official clothing supplier.

Ready to play?

 

 

CORONAVIRUS OUTBREAK IN CHINA COULD IMPACT WORLD ECONOMY, LUXURY INDUSTRY IN PARTICULAR

The coronavirus epidemic threatens to exacerbate the slowdown of an already fragile economy. With the coronavirus threat, financial analysts are increasingly concerned as share prices of the leading luxury groups, all very well established with Chinese consumers, have been especially affected.

In Paris, the share price of LVMH, the world's number one luxury group, fell by 3.54% to €401.55, Hermès fell by 4.61% to €678.20, and L'Oréal by 4.25% to €259. In London, Burberry’s share price lost 4.39%, down to 2,007p.
Analysts warned that sales in China could be dented by travel bans during the world's largest annual mass human migration for the lunar new year and this could cost the Chinese economy $60 billion. An event that unfortunately was way off the radar. 



 

TIK TOK. A DECISIVE MARKETING TOOL FOR BRANDS.

Currently testing e-commerce features such as adding affordable product links to videos and allowing users to buy directly from companies within the application's interface, the Chinese-owned short-form video app TikTok is likely to become not only one of the most important applications out there, but also a critical marketing tool for brands trying to capture the attention of the next generation.

High-end brands are increasingly seeking partnerships with celebrities overnight from TikTok such as Burberry, Ralph Lauren and Celine. Crocs, a shoe company that was among the first to use TikTok, launched a challenge #ThousandDollarCrocs - referring to a lyric by rapper Post Malone - inviting users to customize their Crocs and post videos with the brand slogan "Come As You Are. The campaign generated more than 2.5 billion views. Do you need anything else to convince yourself that TikTok is the current springboard to be seen in this cyber society?  

 

 

February 02, 2020 by La Boutik